Privacy Policy

Last update: 17/12/2023

At O’Black, we are committed to maintaining the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website or use our haircare products. By accessing or using any of our services, you agree to be bound by this Privacy Policy.

O’BLACK
BELO WA NGOMBO MAMBU
GROENINGELAAN 66 A000 – 8500 KORTRIJK
BTW BE0800.709.759
https://oblack.be/
+32 488 56 60 43

Information we collect

a. Personal Information: When you make a purchase or register on our website, we may collect personal information such as your name, email address, contact number, and shipping address.

b. Usage Data: We collect data about the pages you visit on our website, your browsing activities, and interactions with our advertisements and promotional materials.

c. Payment Information: If you choose to make purchases through our website, we will collect payment-related information, including credit card details and billing addresses. However, please note that we do not store complete credit card information.

Use of information

a. Personalization: We may use your information to personalize your experience, provide tailored recommendations, and improve the content and functionality of our website and products.

b. Communication: We may send you updates, promotions, newsletters, and other relevant information about our brand, provided you have opted in to receive such communications.

c. Order Fulfillment: We use collected information to process and deliver your orders, manage returns and exchanges, and improve customer support.

d. Analytics: We may analyze usage trends and statistics to enhance our services, conduct market research, and evaluate the effectiveness of our marketing campaigns.

Disclosure of information

a. Service Providers: We may share your information with third-party service providers who assist us with website operation, order fulfillment, payment processing, data analysis, and marketing.

b. Legal Compliance: In certain situations, we may disclose your information if required by law, court order, or governmental regulation.

c. Business Transfers: If O’Black undergoes a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction. However, we will provide notice and options for you to exercise regarding such transfers.

Data security

We implement reasonable organizational and technical measures to protect your personal information against unauthorized access, loss, misuse, alteration, or disclosure. Despite these efforts, please recognize that no security system is 100% secure, and we cannot guarantee absolute security.

Right to complain

The User has the right to file a complaint regarding the processing of his personal data by O’Black, to the Data Protection Authority competent for the Belgian territory. More information can be found on the website: https://www.gegevensbeschermingsautoriteit.be/.

Complaints may be submitted to the following addresses:

Gegevensbeschermingsautoriteit
Drukpersstraat 35, 1000 Brussel
Tel. + 32 2 274 48 00
Fax. + 32 2 274 48 35
E-mail: contact@apd-gba.be

The User may also file an action for cessation with the President of the Court of First Instance of his place of residence.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website usage patterns, geotarget advertising, and collect non-personally identifiable information. You can manage cookie preferences through your web browser settings.

A “Cookie” is a file that is temporarily or permanently placed on the User’s device when viewing the Site for the purpose of a subsequent connection. Thanks to cookies, the server recognizes the User’s device.

Cookies may also be installed by third parties with whom O’Black collaborates.

Some of the cookies used by O’Black are necessary for the proper functioning of the Site, others are necessary to improve the User’s experience.

The User can modify or disable cookies.

By using the Site, the User expressly agrees to the management of cookies as described in this article.

Types of Cookies

Different types of cookies are used by O’Black on the Site:

Technical cookies: these are necessary for the operation of the Site, enable the communication of the data entered and are intended to facilitate the User’s navigation;
Analytical and audience cookies: these cookies allow the recognition of the User and are used to count the number of Users of the Site over a certain period of time. Since they also indicate browsing behavior, they are an effective way to improve the User’s browsing experience by displaying suggestions and offers that may be of interest to the User. They allow O’Black to identify and correct any bugs on the Site;
Functional cookies: these cookies facilitate the use of the Site by preserving certain choices entered (for example, username or language);
Tracking cookies: O’Black uses tracking cookies through Google Analytics, to measure users’ interaction with the content of the Site and produce anonymous statistics. These statistics allow O’Black to improve the Site. Google supports the explanation of these cookies at the following address: http://www.google.nl/intl/en_uk/policies/privacy/.

Cookie Retention Period

Cookies are stored for the time necessary to achieve the intended purpose. The cookies that may be stored on the User’s hard drive and the storage period are as follows:

Tracking cookies:

CookieConsent (Stores the User’s cookie status for the current domain, expires after 1 year)
_ga_# (Collects data about the number of times a user has visited the website, as well as data for the first and most recent visit. Used by Google Analytics. Expires after 2 years)
_ga (Records a unique ID used to generate statistical data about how the visitor uses the website, expires after 2 years)
_gid (cookie used to distinguish individual users on your domain, expires after 24 hours)
_gat (cookie used to limit amount of user requests in order to maintain your website’s performance, expires after 1 minute)
AMP_TOKEN (cookie containing a unique ID assigned to each user on your domain, expires somewhere between 30 seconds and 1 year)
_gac_<property-id> (cookie containing a unique ID that makes Google Analytics and Ads work together, expires after 90 days)

Management of Cookies

If the User does not want the Website to place cookies on his hard drive, he can easily manage or delete them by adjusting his browser settings. Browser programming also allows the User to receive notification as soon as a Website uses cookies and thus decide whether to accept or reject them.

If the User disables certain cookies, he accepts that the Site may not function optimally. Some parts of the Site may not be usable or partially usable.

If the User wishes to manage and/or delete certain cookies in this manner, he/she may do so through the following link(s):

For Users with a browser:

Internet Explorer: http://windows.microsoft.com/en-us/windows-vista/block-or-allow-cookies
Microsoft Edge: http://windows.microsoft.com/en-gb/windows-10/edge-privacy-faq
Chrome: https://support.google.com/accounts/answer/61416?hl=fr
Firefox: https://support.mozilla.org/fr/kb/activer-desactiver-cookies-preferences
Safari: https://support.apple.com/kb/ph21411?locale=fr_CA

If the User refuses to allow the use of Google Analytics cookies, he or she is invited to configure his or her browser to do so at the following website: http://tools.google.com/dlpage/gaoptout.

Children’s Privacy

O’Black does not knowingly collect personal information from individuals under the age of 16 without verifiable parental consent. If we become aware of any such information collected, we will promptly delete it.

Changes to this Policy

This Privacy Policy may be updated periodically. We encourage you to review this page regularly to stay informed of any changes. Your continued use of our services after any modifications constitutes your acceptance of the revised Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding our privacy practices, please contact us at info@oblack.be.

By using O’Black products and services, you acknowledge and agree to our Privacy Policy presented above.

English (UK)